A revised and clarified identity system for Art Center College of Design in Pasadena, California was introduced in July 2015.
The updated identity takes elements that have been associated with ArtCenter over its 85-year history and remixes them in a way that provides flexibility in application and a strong and contemporary visual presence in print, in environmental applications and online.
Visually, the goal of the graphic identity is to communicate both the essential character of ArtCenter and the idea of design itself through the bold use of elemental form, color and typography.
Deliverables: Identity, Environment, Print
CD: Scott Taylor
Senior Designer: Winnie Li
Design: Eliana Dominguez, Shirley Ma