The identity supports Sonos’ updated brand strategy and is an evolution of the previous identity in taking a more simple, human and artful approach. The update includes new lifestyle/product photography art direction, product naming system, reduced color palette, and the addition of several new graphic tools.
ECD: Webb Blevins, Dmitri Siegel
CD: Jonny Cardenas, Andrew Clark
CD–Digital: Ez Blaine
AD: Julia Jeanquenat
Creative Partners: Bruce Mau, Partners & Spade